We are now fully immersed in an attention economy, and to survive in a marketplace where attention is currency, messages simply HAVE to draw attention. Unfortunately, recent research about human behavior has revealed that the amount of time you have to actually capture someone’s attention is extremely narrow—only about 200 milliseconds or so. So how on earth can you cut through the noise and draw attention in such a short amount of time? In this article, ghostwritten for Helix Education’s Seth Odell, Danielle explains how institutions can step out of their comfort zone with visually arresting design.

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