#10 David Meiklejohn: The Super Wicked Problem of Climate Change
David Meiklejohn, Executive Officer of Australia’s Northern Alliance for Greenhouse Action (NAGA), joins the podcast to discuss wicked problems, super wicked problems, and climate change. David discusses his work with these topics and provides recommendations for how social marketers might address them in the future.
“You’ve got to look at what people do about climate change, not what they think about it... Ultimately we’re going to be judged on how effective we are, not whether people remember the brand or message of a program.”