#11 Brooke Sadowsky & Kevin Green: Social Marketing and Behavior Change in Conservation

Brooke Sadowsky and Kevin Green from Rare join the podcast to discuss how working in conservation informs their social marketing and behavior change approach.

“Marketing is both a powerful and positive tool for shaping our perceptions, actions, and social norms. I encourage anyone who’s working in any cause-based mission to embrace social marketing as an important tool, especially those working in conservation.”