#8 Craig Lefebvre: Research for Evaluation in Social Marketing

Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode, we discuss theories, concepts, and strategies for conducting quality evaluation.

β€œUnderstanding the perspective of the people you’re serving should be the most important benchmark for how you conduct research and evaluation activities.”
— Craig Lefebvre