Hamilton Carvalho joins the podcast to discuss how we define social good and how social marketers can best take steps to facilitate it.
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Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode, we discuss theories, concepts, and strategies for conducting quality evaluation.
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Dr. Nadia Zainuddin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.
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Nedra Weinreich of Weinreich Communications joins the podcast to provide an introduction to social marketing and to illustrate how social marketing campaigns manifest in the real world.
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