The elephant and the rider metaphor, coined by social psychologist Jonathan Haidt, reveals how people make decisions based on two main internal processes: automatic, habitual, instinctive reactions (the elephant); and conscious reasoning (the rider). The metaphor also has surprising implications for higher ed TV spots. This article, ghostwritten by Danielle for Helix Education’s Seth Odell, explores these implications in Inside Higher Ed’s Call-to-Action blog.
Read MoreTo excel in today’s increasingly competitive environment, higher education institutions must embrace a new enrollment mindset—a mindset that envisions the goal and knows how to get there. Yet embracing this mindset requires enrollment officers to challenge some underlying assumptions of elite performance, myths about what it takes to rise to the top. In this eCampus News article, Danielle explored the new insights about peak performance and expertise to guide higher ed leaders to greater enrollment success.
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