David Meiklejohn, Executive Officer of Australia’s Northern Alliance for Greenhouse Action (NAGA), joins the podcast to discuss wicked problems, super wicked problems, and climate change. David discusses his work with these topics and provides recommendations for how social marketers might address them in the future.
Read MoreHamilton Carvalho joins the podcast to discuss how we define social good and how social marketers can best take steps to facilitate it.
Read MoreCraig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode, we discuss theories, concepts, and strategies for conducting quality evaluation.
Read MoreCraig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.
Read MoreDarrin Kayser of Booz Allen Hamilton joins the podcast to discuss his work to reduce military energy use and how culture change strategies provided the key to doing so.
Read MoreNeil Hopkins, previously of the Sussex Safer Roads Partnership, joins the podcast to discuss the viral Embrace Life campaign and its legacy since being released.
Read MoreDr. Nadia Zainuddin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.
Read MoreTeacher, scholar, and writer Dr. Christy Seifert joins the podcast to discuss rhetoric, how it both reflects and reinforces culture, and how rhetorical analysis can benefit social marketers and communication professionals.
Read MoreNedra Weinreich of Weinreich Communications joins the podcast to provide an introduction to social marketing and to illustrate how social marketing campaigns manifest in the real world.
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